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01/27/2007 - Lawrence, KS (Sportsbook Betting Lines) - Two teams at opposite ends of the Big 12 standings meet this afternoon in Lawrence, as the eighth-ranked Kansas Jayhawks host the Colorado Buffaloes in conference action from the Allen Fieldhouse.
The Jayhawks are sitting in a four-way tie atop the Big 12 at 4-1. The team distanced itself from its only league loss of the season, a 69-64 setback at Texas Tech, with an 82-56 pasting of Baylor in Waco on Wednesday.
The Buffaloes have just one conference win in six tries and have dropped two straight games and five of their last six overall. The team was home on Wednesday, but suffered a 14-point loss to Missouri.
Kansas holds a 111-39 advantage in the all-time series with Colorado and has won seven straight meetings coming into this contest.
When a team is averaging just 68.2 ppg and allowing a little more than 10 points more per outing (78.8 ppg), it isn't hard to figure out why wins are hard to come by. The Buffs are shooting a mere .403 from the floor, with the woes continuing from long range as well (.278). Richard Roby is without a doubt, the team's top option at the offensive end, averaging 16.7 ppg. He is followed in the scoring column by Xavier Silas and Dominique Coleman, who add 11.3 and 10.8 ppg, respectively. In the loss to the Tigers this week, Silas led three players in double digits with 16 points. Freshman Jeremy Williams scored a career-high 15 points, while Roby notched 11, despite shooting just 4-of-12 from the field.
Despite being one of the youngest teams in the conference, Kansas is getting the job done at both ends of the court and is enjoying a +17.3 scoring margin. The team is shooting .485 from the floor, leading to 76.8 ppg. Defensively, Kansas is allowing a mere 59.5 ppg, on well under 40 percent shooting (.372). Sophomore Brandon Rush leads four Jayhawks in double figures with 13.7 ppg. Fellow sophomore Mario Chalmers and freshman Darrell Arthur are tied for second with 11.5 ppg, while yet another sophomore, Julian Wright adds 11.4 ppg, while leading the team on the boards (8.0 rpg). Kansas made light work of Baylor this week, as the team led by 22 points at halftime. KU shot 50 percent from the floor and just over 47 percent from behind the arc (8-of-17) in the game. Rush led the way with 18 points and eight rebounds. Wright added 16 points and six boards, while freshman Sherron Collins came off the bench to tally 13 points in 22 minutes of work.
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Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.
“You either have a passion for it or you don’t,” Seba said.
“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).
Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.
Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.
The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.
Experts working for the individual books having a strong opinion on the game
Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.
Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.
Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”
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